No matter 
what people say of Google, the company itself is pushing its tech in a consistent way: Take for example Google News: Since this week users can change the layout of the frontpage according to personal wishes (via Asa’s
It’s literally drag and drop sections to different places. It’s not only cool, it’s so particularly consistent with other parts in their ‘product range’ that that alone makes it cool.
On a sidenote: trying out Google maps the other day, I noticed that that feature isn’t really meant for our Dial-Up cousins. It’s too slow (too many pictures) to make effective use out of it.