The Dutch ministry of Foreign Affairs has come under fire when they introduced their new slogan for a campaign to raise awareness for the European Union (warning: Dutch language-link).
Europa. Best Belangrijk.
Which translates into English as ‘Europe. Pretty important’. Or ‘Quite important’. Or as in ‘Europe: we should do something about it, but it can wait’
The slogan has plenty of advertisers laughing. The Dutch parliament (Dutch once again) thinks those millions could have been spent on better things. Or watch the ‘quite not so serious’ reminder over at the BBC. What the British news agency thinks of the (additional) Dutch logo that goes with the slogan?
‘Quite nice’
Saw it in the newspapers last week. Figures the current government isn’t quite interested in Europe.